2011 Media Press Kit2011 Media Press Kit

ATTN MEDIA: For a PDF of the Team GFK Press Kit please email: Media Contact: Anna Hernandez, annah@goodforkidsfoundation.org

Team GFK's photos available on Flickr: TBA for Nepal 2011



1. About Team Good For Kids

2. Press Release

3. Racer's Bios
    - Lia Farley
    - Stephen Major
    - Nicholas Wickes

4. TEAM GFK Events Calendar

5. About Good For Kids

6. About Expedition Length Footraces

 7. About RacingThePlanet: Nepal


1. About Team Good For Kids

Team Good For Kids is raising support for the Good For Kids (GFK) scholarships and programs by participating in expedition length stage races. Good For Kids is a youth arts and sports 501(c)(3) not-for-profit based in San Francisco, CA.

Good for Kids Executive Director, Nicholas Wickes, has participated in this format of races since 2003. He started Team Good For Kids in 2007 and invited Bay Area athletes Piera Damonte and Lia Farley to race in the 22nd edition of the Marathon des Sables in the Sahara desert. Since then, Farley and Wickes have participated in RacingThePlanet: Gobi March 2008, and RacingThePlanet: Namibia 2009, when they were joined by Joe Osha for both races. In their latest race, RacingThePlanet: Australia 2010 Stephen Major joined Lia, Nicholas and Joe to race across The Kimberly.

Next Team GFK will be competing in RacingThePlanet: Nepal 2011.  The race begins Sunday, November 20 and ends Saturday, November 26, 2011. To stay updated on each stage of the race and the team's progress log on to Team GFK's Blog.

2. Press Release
TDA for Nepal 2010


3. Racer's Bios
Name: Lia Farley

Profession: TBA

Race Experience:
1996 Cross country bikepacking ~3700 mi (Oregon to Georgia)
2002 Cross country bikepacking (New Zealand)
2002 24 Hours Moab (Moab, UT)
2002 Gorge Games 24-hour Adventure Race (Hood River, OR)
2003 Tahoe Rim mountain bikepacking ~182 mi (Lake Tahoe, NV)
2004 Red Tail 12-hour Adventure Race (Livermore, CA)
2005 Great Continental Divide mountain bikepacking ~2660 mi (Canada to Mexico)
2005 Lake Tahoe 24-hour Adventure Race (Lake Tahoe, NV)
2006 Woodside Kings Mountain Run - 30k (Huddart County Park, Woodside, CA)
2006 Pirates Cove Trail Run - 30k (Marin Headlands, CA)
2007, 2008, 2009 Sierra Nevada Endurance Run, double marathon, 52.4 mi (Granite Bay, CA)
2007 Marathon des Sables (Sahara Desert)
2008 Racing the Planet: Gobi March (China) – 1st Women’s, 8th Overall
2009 Racing the Planet: Namibia (Africa) – 2nd Women’s, 5th Overall
2009 Redwood Park Trail Run - 50k (Redwood Regional Park, Oakland, CA)
2010 Racing the Planet: Australia – 1st Women’s, 3rd Overall
2011 Bay to Breakers 12K (San Francisco, CA)

Statement:   “When I was a kid, I was fortunate to be able to participate in many extracurricular coaching and tutoring programs. I learned of the vital connections between practicing and improvement, working through failures to reach success. Simple lessons, certainly, but I learned at a critical stage in life such that they became second nature. It is largely because of those experiences that I have the confidence to even attempt these seemingly insane multi-day races. As Good for Kids provides these opportunities to kids who would do not otherwise have them, it is a perfect synergy – and an honor - to be able to represent the organization during the race.”

Name: Stephen Major

Profession: Fire Engineer, South County Fire Authority, Tracy, CA USA

Race Experience:
2003 Providian Relay (Calistoga to Santa Cruz, CA)
2003 DeCelle Lake Tahoe Relay (Lake Tahoe, CA)
2004 Tracy Bean Run 10K (Tracy, CA) – 8th Overall
2005 JF KAPNEK 5K (Walnut Creek, CA) – 13th Overall
2005 Tracy Run for the Ribbon 5K (Tracy, CA)
2005 Run to Remember 9-11 10K (San Francisco, CA)
2005 NASMC Back to School 10K (Pleasanton, CA) – 10th Overall
2006 Bay to Breakers 12K (San Francisco, CA)
2008 Mt. Tam 10K (Marin, CA)
2008 Bay to Breakers 12K (San Francisco, CA)
2009 Hook and Ladder 10K (Pleasanton, CA) – 13th Overall
2009 Bay to Breakers 12K (San Francisco, CA)
2009 Mountain House 5K (Mountain House, CA) – 3rd Overall
2009 California International Marathon (Sacramento, CA)
2009 Tour de Cure 2009 Century Bike Ride (Napa, CA)
2009 King Ridge Gran Fondo Century Bike Ride (Santa Rosa, CA)
2010 Racing the Planet: Australia, Rank 53rd
2011 Bay to Breakers 12K (San Francisco, CA)
2011 Gore-Tex TransRockies Run (Buena Vista, Leadville, Beaver Creek, CO)
2011 Racing the Planet: Nepal


Statement: “I am racing with Team Good For Kids for multiple reasons. First, I believe in the Good For Kids Foundation’s premise of empowering children to reach their potential and to achieve their goals by fostering artistic and athletic abilities. I would like to help raise awareness and hopefully financial support for the Good For Kids Foundation by participating in this event. I know and trust the people involved with and managing the Good for Kids Foundation. I believe in their ability to administer the program well, select the very best coaches and teachers for the children, and to provide a unique and enriching experience for the children.  Finally, I am looking forward to the opportunity to push myself both physically and mentally. This will be the most demanding event I have participated in to date. I want to challenge what I had believed to be my limits during the training leading up to the race and during the event itself. I’m also looking forward to a great adventure in the “Outback” and I’m certain that I will meet some fantastic people along the way.”

Name: Nicholas Wickes

Profession: Executive Director, Good For Kids Foundation, San Francisco, CA USA

Race Experience:
2001 Escape from Alcatraz (San Francisco, CA)
2002 Vineman Half-IronMan (Guerneville, CA)
2002 24 Hours Moab (Moab, UT)
2003 Marathon des Sables (Sahara Desert)
2004 Vineman Half-IronMan (Guerneville, CA)
2006 Coastal Challenge (Costa Rica)
2006 Racing the Planet: Atacama Crossing (Chile) – Rank 40th
2007 Marathon des Sables (Sahara Desert)
2008 Racing the Planet: Gobi March (China) – Rank 38th
2009 Racing the Planet: Namibia (Africa) – Rank 32nd

2010 Racing the Planet: Australia
2011 Bay to Breakers 12K (San Francisco, CA)
2011 Gore-Tex TransRockies Run (Buena Vista, Leadville, Beaver Creek, CO)
2011 Racing the Planet: Nepal

Statement: “Team Good for Kids has been a wonderful opportunity for me to mix fundraising for much needed youth arts and sports education with shared adventures on the trail in some of the worlds most beautiful places. Over the years it’s been an honor to race with outstanding Bay Area athletes and friends. The team has done a tremendous job promoting Good for Kids’ work to motivate and empower young people through arts and sports. I’m tremendously grateful for their efforts and the support from Bay Area individuals and communities over the years, and excited to continue our tradition in The Kimberley of Western Australia in 2010”

Name: Joe Osha

 Profession: TBA

Race Experience:

2008 Racing the Planet: Gobi March, Rank 66th
2008 Cambodia/Ankor Half Marathon
2009 Racing the Planet: Namibia, Rank 59th
2009 Raleigh Challenge Hong Kong 80K
2009 Sai Kung Half Marathon
2010 Racing the Planet: Australia, Rank 96th





The following events offer opportunities to meet and interview Team GFK.
Interview and photo opportunities may be arranged through
Media Contact: Anna Hernandez, annah@goodforkidsfoundation.org

2011 Calendar TBA


Race Updates

Nepal:  Sunday, November 20, 2011 through Saturday, November 26, 2011
Team GFK updates before and during the race will be communicated via:

Team Good For Kids Snippets
Email teamgoodforkids@goodforkidsfoundation.org

Team Good For Kids Blog
Log into: http://teamgoodforkids.blogspot.com

Good For Kids Facebook Page
Become a fan:


5. About Good For Kids

Good for Kids' vision is to create a network of energized, engaged and passionate youth who are committed to developing and applying their unique abilities to make a positive difference in their communities.

To empower youth through summer camp programs, one-to-one coaching, and advisory services to discover, develop, and achieve with their unique artistic and athletic abilities.

Good For Kids Programs

At Good for Kids, we empower 6th, 7th, and 8th graders to Disover, Develop and Achieve through our Summer Camp and 1-to-1 Coaching Program, Advisory Services, and Life-Skills Workshops.

Phase 1: Summer Camp Program
We work with Bay Area middle schools and community-based organizations, including the Boys and Girls Clubs of San Francisco, to introduce children to overnight camps specializing in sports, arts, and outdoor life education.

Phase 2: 1-on-1 Coaching Program
We select candidates who we believe will benefit from a 12-15 week one-to-one coaching scholarship in an art or a sport. With the support of arts and sports professionals in the community, we provide tuition, a coach, and the facility necessary for the scholarship recipient to explore the depths of their ability.

Phase 3: Advisory Services
We encourage our one-to-one coaching program alumni  to stay involved with their activity and broaden their understanding of its scope and opportunities. With our partners, we develop internships, apprenticeships, and workshops that support their art, sport and life skills in thier communities. 


Good For Kids Achievements

Since 2005:

- Over 200 camp scholarship awarded
- 50 coaching scholarships for 21 different arts and sports
- 80% of gradutates continue to develop their activity skills

GFK graduates have gone on to make considerable accomplishments in their art and sport.
- Exhibits in the DeYoung Museum
- Performances in San Francisco Opera production
- Invitation to the Junior Olympic Archery Team  apprenticeships, and workshops
- 20% of alumni have returned to GFK programs as volunteers, interns and junor advisors. 


6. About Expedition Length Footraces

Many expedition length footraces are seven-day staged events that typically take place in the desert, covering over 150 miles of varied terrain. The six stages of the race are between 10 to 60 miles, averaging 24 miles a day, with one stage between 50-60 miles. Racers carry up to 30 lb backpacks with the required food, equipment, and clothing for 7 days. A liter and a half of water is provided at each 7-mile interval, where the race organization also provides medical centers to take care of everything from blisters to heat stokes. At the end of each stage, racers are provided a tent, which they share with 6 to 10 other races. They recoup, mend damages, and socialize, while rehydrating their evening meals, and preparing for the next day’s stage.


7. About RacingThePlanet: Nepal 2011

RacingThePlanet is a unique category of rough country footraces that take place over seven days and some 250 kilometers in remote and culturally rich locations around the world. Competitors must carry all their own equipment and food, are only provided with water and a place in a tent each day but are supported by professional medical and operations teams. RacingThePlanet is international; the events typically involve competitors from over 20 different countries who are able to mingle around the campfires and in their geographically mixed tents. Currently the events consist of the 4 Deserts, a series which encompasses the Gobi Desert in China, the Atacama Desert of Chile, the Sahara Desert in Egypt and Antarctica, and a fifth event, which roves to a new location each year.
Source: RacingThePlanet, http://www.4deserts.com/beyond/nepal/


For a PDF of the Team GFK Press Kit please email: Media Contact: Anna Hernandez, annah@goodforkidsfoundation.org